Episode 57 – The business of parenting with Chris Efessiou

PhD in health sciences, Negotiations Architect, Marketing Strategist, Speaker, Radio Show Host,  Author and serial entrepreneur founding 8 companies and bringing over 25 new products to market. No doubt Chris Efessiou has enormous business aspirations but it pales in comparison wth his passion for parenting.

While building his first company, he found himself raising his then seven-year-old daughter as a single dad by applying his business knowledge to the art of parenting. Listen in this week as I get to talk with him about his story, share his wisdom and revel in his experiences.

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Entrepreneur, Negotiations Architect, Marketing Strategist, Speaker, Radio Show Host and Author of CDO Chief Daddy Officer – The Business of Fatherhood, Chris Efessiou understands first hand that the dynamics of success are the same whether you’re standing at the front of a conference room or tucking your child into bed at night. Through his own personal experiences, Chris Efessiou – founder and CEO of SRxA Strategic Pharmaceutical Advisors – shares his discovery of how skills critical to becoming a successful business leader can be seamlessly applied with equal efficiency to both parenting and personal relationships.

In the last 27 years, Chris has been at the heart of the strategic introduction of more than 25 new products in the global pharmaceutical marketplace and engineered the turnaround of several others.

While building his first company, he found himself raising his then seven-year-old daughter as a single dad by applying his business knowledge to the art of parenting. Planning, setting expectations and measuring results, building team unity and empowerment, fostering bilateral communication, mentoring, leading by example, and being physically present and emotionally available are essential components for both a prosperous business and loving family.

Chris is the host of Straight Up with Chris: Real Talk on Business and Parenthood, one of Voice America’s top radio shows, accessing more than 4 million listeners each month.. The show features in-depth interviews with top business leaders, parenting experts and other intriguing guests who share their experiences and advise the audience. Recent guests have included Ken Blanchard, best-selling author of the One Minute Manager, retired FBI Profiler Dr. Mary Ellen O’Toole and NBC parenting expert Dr. Michele Borba.

Talking points:

Applying Management vs. Leadership

Cover of Fortune magazine changed my life.

Business and Parenting: Turn things off when you need to turn them off (telephone ringing in background)

Parenting: Start where you are and springboard from there  “The Ratchet Effect”

Parenting: Harvest the golden nuggets and discard the rest

“We all make mistakes – we have to play the hand we were dealt…it’s hard work but it’s absolutely worth it.”

“There are no such thing as perfect parents there are just parents who try hard.”

You cannot see it- you imagine it but you can’t see it.

IFR (define)- Flying analogy. Allow your instruments (good experience a sound mind and a cool head) to guide you ( trust your gut and logic)

We cannot prepare the future for the youth, we must prepare the youth for the future. – Franklin D. Roosevelt

Perfection vs Excellence – Perfection is created by someone else. Excellence is achieving the best YOU can do.

Difficult divorce process – emotional abuse

Finding family structure and support in business

Aligning the business with family

Creating a safe envriroment for your children.

Children learn by observation- be the positive example and then allow children to create their own judgement of you.

Features and benefits – Parenting as it relates to sales

Being happy with who and where you are directly correlates with being a good parent.

The importance of ownership (of your faults) as a parent.

“We are raising adults”

Vision & Strategy: How to Mitigate Challenge and capitalizing on Opportunity

“Reactive parenting is trouble waiting to happen”

Reaction Refraction (mirror exercise)

Recognizing triggers

“If you don’t like what you see, fix it”

The importance of incremental change (and recognition)

Short answer:

Superpower: Outthinking vs. outsmarting (proactive parenting)

Weakness: Short-tempered authoritarian

Bucket list item: Being a grandparent

CDO – Chief Daddy officer

Parting wisdom:

“If you’re going through Hell, keep going.” – Winston Churchill


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